In order to achieve success in e-commerce or online business, you need to prioritize having an effective and efficient shipping strategy. Having an excellent shipping service makes you different from other online sellers or online shopping platforms. Achieving an excellent shipping strategy requires proper coordination and participation of multiple teams such as your shipping and fulfillment team, marketing team, website design and development team and your customer support team. Everyone in your organization must be involved in the pipeline of information dissemination and implementation of effective shipping solutions for your e-commerce business.
It is important to first assemble a dedicated team or teams for specific functions in order to attain your shipping goals, basing on your customers’ needs and expectations, while maintaining your margins. Proper communication wit your marketing team is very important so you can formulate and implement shipping options and promotions such as flat rate or free shipping in order to increase visitors to your website or increase order value. Your web design and development team must be able to create a good website that shows your current shipping options, promotions and other forms of notification to eligible customers. Your shipping and fulfillment team must ensure that the orders of the customers are picked, properly packed and shipped accurately, in an on time manner no matter what option your customer chooses. It is essential that your customer support team must be knowledgeable and highly-skilled to answer customer questions appropriately basing on your current shipping options and promotions.
The next step is to define your shipping goals by focusing on increasing your conversions, increasing average order value, expanding market or target audience, decreasing cost, and improving operational efficiency. You can expand your target audience or your market by offering more shipping options to reach new customers or new areas where you couldn’t deliver your products previously such as an in-store pickup or local delivery. For your shipping solution, always communicate with trusted and reputable carriers in order to find out their shipping rates and consider shipping options, shipping destinations, and the product size, weight, and dimensions. The various e-commerce shipping options include free in-store pickup, LT freight carriers, same-day delivery, next-day delivery and free shipping.
The Beginner’s Guide to Shipping
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